Time to Ride Challenge Doubles in Size, Offers Cash Opportunities for Business Owners
If you offer gateway programs (programs that introduce non-horse people to horses, such as guided trail rides, lessons for beginners, summer riding programs or camps, carriage rides, or spectator events), then the national Time To Ride Challenge program is for you, and can help provide you with some funding.
The Challenge will award $100,000 in cash and prizes to horse professionals who can generate the most “newcomer” interactions with horses, and bring them back for a follow-up experience to encourage further participation. A plethora of breed, discipline, and professional organizations have partnered with Time to Ride to substantially grow awards available to Challenge Hosts.
Marketing Alliance Members participating in the CAP are American Quarter Horse Association and US Equestrian, as well as Marketing Alliance Program Partners American Paint Horse Association, Mustang Heritage Foundation, and National Reining Horse Association. Thirteen other organizations have joined forces to provide their members with additional cash and prizes: American Saddlebred Horse Association, Appaloosa Horse Club, Arabian Horse Association, Paso Fino Horse Association, Certified Horsemanship Association, Carriage Operators of North America, Interscholastic Equestrian Association, Michigan State Horse Council, North Carolina State Horse Council, Pinto Horse Association of America, United States Dressage Federation, United States Pony Club, and Wisconsin State Horse Council. Each group will award prizes to the member(s) of their association who do best in the Challenge.
There are no restrictions regarding how much an organization can award their participants! From trophy spurs to thousands of dollars in cash, the options run the gamut. Awards are available to members of each organization in addition to the $100,000 in cash and prizes up for grabs when they participate as hosts.
Since 2014, Challenge participants have introduced almost 100,000 new people to horses through beginner-friendly events, and the demand continues to grow. Stables, clubs and businesses are also invited to sign up for the 2017 Challenge by visiting timetoride.com.
The Challenge begins May 1st and is free to enter. Upon registration a user can specify which organization he/she is a member of to become eligible for the additional prizes. To learn more visit the website or contact firstname.lastname@example.org.