Contact Us

Maryland Horse Council
Carrie Hull email
Executive Director

The Equiery
(p) 800-244-9580
(p) 410-489-7826
(f) 410-489-7828

Tracy McKenna email
Display Ad Deadline
10th of the month

Emily Nessel email
Classified Ad Deadline
15th of the month

P.O. Box 610
Lisbon, MD 21765

15928 Frederick Road
Woodbine, MD 21797

Advertising Rates & Information

1-800-244-9580 or 410-489-7826
Fax: 410-489-7828

Display Ads 

Perfect for retailers, training facilities, lesson stables, boarding barns, barn builders, stallion stations, mare care centers, manufacturers, events, shows, clinics, vet centers, schools, real estate agents and so much more. Ad prices are for camera ready art. All display ads appear in print, appear in the digital flip book featured on, and appear in specially designed search sections on and

Size (Width x Height)
1/8 page
3.667″ x 2.375″
$110 $150
1/6 horizontal
3.667″ x 3.25″
$140 $190
1/4 page
3.667″ x 4.875″
$185 $260
1/3 pie
3.667″ x 6.5″
$255 $355
1/3 horizontal
7.5″ x 3.25″
$255 $355
1/2 horizontal
7.5″ x 4.875″
$330 $480
1/2 vertical
3.667″ x 10″
$330 $480
2/3 horizontal
7.5″ x 6.5″
$445 $645
Full Page
7.5″ x 10″
$620 $920
Full Page with Bleed
Live Area: 7.5” x 10”
Trim: 8.25” x 10.75”
Bleed: 0.25″ on each side
Final Document: 8.75″ x 11.25″
$620 $920

2 Page Spread
15.75″ x 10″ (0.75″ gutter)

With Bleed:
Live Area: 15.75″ x 10″ (0.75″ gutter)
Trim: 16.5″ x 10.75″
Bleed: 0.25″ on each side
Final Document: 17″ x 11.25″

$1,100 $1,400

Premium Placement Ads*

Premium placement space is available on a first come first served basis, reservation required. Please contact us to inquire about the availability of the options below or to discuss other specific placement requests within the issue.

Size B&W
Page 3 ad* (2/3 Vertical)
4.9375″ x 10″
$485 $685
Inside Front Cover*
7.5” x 10”
Inside Back Cover*
7.5” x 10”
Back Cover*
7.5” x 10”
Center Spread*
15.75″ x 10″ (0.75″ gutter)
$1,130 $1,430

Service Directories

An exclusive section designed for individuals offering specialized services, such as veterinarians, farriers, dentists, excavators, tailors, braiding, insurance, etc. Sorry, no retail or stables permitted in this section. Issues run consecutively.

All service directory ads are 2.375 x 1.5 inches (width x height) (click here to see sample page), can include one logo & maximum 20 words; business cards may be submitted but will be redesigned for space considerations. Service Directory ads appear in print, appear in the digital flip book featured on, and appear in specially designed search sections on and

SPECIAL DEAL: For new and returning service directory advertisers, purchase any one of our contract options and receive an addition 1 – 3 months for no extra charge!

  B&W Color Special
3 issues: $145 $205 1 extra month
6 issues: $275 $325 2 extra months
12 issues: $525 $565 3 extra months

Greener Pastures Special Memorial Packages 

Perfect dedication for the special horse, dog, cat – or person! Memorials are designed at the discretion of our Art Department unless submitted camera ready. (Prices include layout/ad design)

Size B&W Color
1/6 Vertical
2.375” x 4.875”
$100 $125
1/3 Square
4.9375” x 4.875”
$200 $250
2/3 Vertical
4.9375” x 10″
$335 $435
Full Page
7.5” x 10”
$425 $575

Special Note: a donation will be made, in the name of your animal, to the Maryland Equine Transition Service. For information on the METS program, click here.

Front Cover 

Contact 410-489-7826 or for cover availability and requirements.

Ad Art Specifications – Camera Ready/PDF Ads

If you would like The Equiery to assist in building your ad, please see the ad design information below.

Display Ad prices above are for electronic “camera ready” art, which are PDFs with embedded fonts. All artwork inside “camera ready” electronic ads should be prepared at 300 dpi grayscale for black & white or CMYK for color (no RGB).

All text/copy should be entered through a vector based program (e.g. Illustrator, InDesign, QuarkXpress). Raster programs should NOT be used for text/copy (e.g. PhotoShop). Only PDFs are acceptable as camera ready ads. JPGs, Word documents and native files are not acceptable.

Camera Ready ads must be submitted at the correct print size (see above). Crop Marks and registration marks are not necessary. Please submit the appropriately sized document to fit the ad size you have ordered.

Ad Design

If you do not have camera ready art, The Equiery can design your ad for you. Ads are designed at the discretion of our Art Department. We will follow any directions or “roughs” provided by you, and will make every effort to make sure your ad is correct, effective, and aesthetically pleasing. (The Equiery assumes no liability for errors in ads from handwritten copy).

Ad design charges are 10% of the space rate (e.g. $18.50 for a Quarter Page ad). Special requests, such as photo touch-ups or special effects, are $75 per hour and you must allow a minimum of three weeks prior to deadline.

“Buy in Bulk” Discounts

Discounts for prepaid, consecutive month display ads save you money and hassle! Your business will maintain its presence in The Equiery – and maintain its market share – even if you are out of town or are otherwise unavailable.

3 Consecutive Months Prepaid: 10% off the space rate
6 Consecutive Months Prepaid: 15% off the space rate
12 Consecutive Months Prepaid: 20% off the space rate (essentially, you get the equivalent of almost two months of free advertising!)

Annual Contract Bonuses 

Annual contract advertisers receive one free monthly classified, in print and online.

Full page annual contracts will receive a free banner ad displayed on

Classifieds & Photo Classifieds

Perfect for selling a horse or saddle, making room for your new trailer or truck, renting an apartment or filling empty stalls, or are looking to hire someone. Classified ads (unless online only) appear in print, appear in the digital flip book featured on, and appear in specially designed search sections on and

Classifieds start at $5 for three lines (approx. 26 spaces per line). Each additional line is $3.
Bold Headlines for $4 per headline.

Photo Classifieds are $50 (1 photo above approx. 7 lines of text)

Order now.

Trainers/Instructors/Judges Directory 

The name says it all! An exclusive section designed specifically for the freelance trainer or instructor, as well as for judges.

This section is reserved for promoting individuals and is not available for farms, barns or stables. Limit one individual per listing. Issues run consecutively. Please submit one photo (jpg at 300 dpi), up to 40 words for a description of qualifications and services, plus one phone number, one e-mail address and one website. (click here to see a sample page). Trainer/Instructor/Judge ads appear in print and in the digital flip book featured on

3 issues: $175
6 issues: $275
12 issues: $450 Banner Ads is constantly updated with need-to-know news and sporting coverage; augment your issue advertising with an banner ad! (300 x 127 jpg at 72 dpi)

Standard banner ad rate $200/month
Rate with print ad $100/month
Rate with 12 month full page ad contract FREE

EQ E-Marketing 

Augment your advertising with direct e-mail marketing, leveraging The Equiery’s powerful databases! E-marketing e-blasts are an exclusive benefit for display advertisers. E- blasts will use the same PDF as the display ad; customized e-blasts can be designed for an additional fee. The prices below are in addition to the corresponding display ad rate.

E-blast with full page display ad $250
E-blast with 2/3 page display ad $275
E-blast with 1⁄2 page display ad $300
E-blast with 1/3 page display ad $325
E-blast with 1⁄4 page display ad $350

Payment Terms & Conditions 

Payments must be made at the time the order is placed. Payment may be made with cash, check, money order, MasterCard, Visa, American Express or Discover


1-800-244-9580 or 410-489-7826 Fax: 410-489-7828

Display Ads – Tracy McKenna email

Classified Ads – Emily Nessel email

Maryland Horse Council – Carrie Hull
(844) MDHORSE – email