Display Ads Digital Art
The Equiery prefers
PDFs (with embedded fonts). All artwork inside
Camera Ready ads should be Prepared at 300
dpi grayscale (for black and white) or CMYK
for color (No RGB). All text/copy should
be entered through a vector based program
(e.g. Illustrator, QuarkXpress, Indesign).
Raster Programs should NOT be used for text/copy
(e.g. PhotoShop). The Equiery cannot
accept electronic art as camera ready other
than PDFs.
Camera Ready ads must be submitted at the correct print size (listed below).
Crop Marks and Registration Marks are not necessary.
We will also accept:
1. A Mechanical—Art board with typeset matter, photographs,
logos or illustrations properly mounted (no Scotch ® tape) in position
within the exact size and space you order. All continuous-tone images, tints,
or photographs should be pre-screened at 85 lines per inch or less.
Laser generated Postscript ® output is acceptable.
2. A Photostat—A
black & white reproduction of a mechanical sized to fit the exact
space you order.
• We Are Not Able to Accept…
1. A photocopy of text, picture or photograph
2. Copy that has not been properly typeset (i.e. no typewritten, dot matrix,
or ink jet output).
3. Marked, smudged, discolored, wrinkled, written-on or Scotch®-taped copy
or art.
4. An ad or picture cut from any publication.
5. Any material that is the wrong size or that will not fit within the exact
space ordered.
6. PDFs that need to be
resized or adjusted.
Ad
Sizes
| AD |
WIDTH
x HEIGHT |
PRICE (B & W) |
ADD COLOR |
| 1/8
page |
3
11/16" x 2 3/8" |
$110 |
$40 |
| 1/6 horizontal |
3 11/16" x
3 1/4" |
$140 |
$50 |
| 1/4 page |
3 11/16" x
4 7/8" |
$185 |
$75 |
| 1/3 pie |
3 11/16" x
6 1/2" |
$255 |
$100 |
| 1/3 horizontal |
7 1/2" x
3 1/4" |
$255 |
$100 |
| 1/2 horizontal |
7 1/2" x
4 7/8" |
$330 |
$150 |
| 1/2 vertical |
3 11/16" x
10" |
$330 |
$150 |
| 2/3 horizontal |
7 1/2" x
6 1/2" |
$445 |
$200 |
| Full Page |
7 1/2" x 10" |
$620 |
$300 |
Premium Ad Spaces*
| AD |
WIDTH
x HEIGHT |
PRICE (B & W) |
ADD COLOR |
| Page
3 ad * |
4
15/16" x 10" |
$485 |
$200 |
| Full
page Inside Front Cover * |
7
1/2" x 10" |
$690 |
$300 |
| Full
page Inside Back Cover * |
7
1/2" x 10" |
$655 |
$300 |
| Full
page Back Cover * |
7
1/2" x 10" |
$690 |
$300 |
| Front
Cover—- Photo & Caption†* |
|
$460 |
|
| 2
Page Spread (2) |
7
1/2" x 10" |
$1100 |
$300 |
| Center
Spread * |
15
5/8" x 10" |
$1130 |
$300 |
* To reserve a premium
ad space, please contact the Equiery at 800-44-9580, 410-489-7826,
410-489-7828 (fax), ads@equiery.com
Deadline is the
10th of the month prior to publication date. Multiple month discounts
available -- please call. Additional months must be consecutive to
qualify for the discounts but need not be the same ad.
Don't have
camera ready?
If you do not have
camera ready art, The Equiery can design your ad for you. Ads are
designed at the discretion of our Art Department. We will follow
any directions or “roughs” provided by you, and will
make every effort to make sure your ad is correct, effective, and
aesthetically pleasing. The Equiery assumes no liability for errors
in ads from handwritten copy). Layout charges are 10% of the space
rate (e.g. $16 for a Quarter Page ad). There is also a $10 per photo
scan charge.
