Display Ad Rates & Information
To speak with a customer service representative,
please call 1-800-244-9580 and ask for either Tracy
McKenna at ext. 101 tracy@equiery.com.or
Jennifer Webster at ext. 103, jennifer.webster@equiery.com or
240-215-5486 (Jennifer's cell)
Deadline is the 10th of the month preceding publication.
Payment is due at the time the ad is placed.
Payment may be made with cash, check, MasterCard, Visa or American Express
The Equiery offers several advertising options:
Perfect if you are selling a horse or a saddle, trailer
or truck, have a apartment to rent or stall
available, or are looking to hire someone. Classifieds start at $5 for
three lines (26 spaces per line). Each additional
line is $3. Add up to 3 Bold Headlines for $4 per headliine.
Photoclassifieds are $50.
Perfect for retailers, training facilities, lesson stables, boarding barns, barn builders, stallion stations, mare care centers, manufacturers, events, shows, clinics, vet centers, schools and real estate agents.
An
exclusive section designed for individuals
offering specialized services, such as veternarians, farriers, dentists,
excavators, tailors, braiding,
insurance, etc.
The name says it all - perfect for the equine professional.
For
that special memorial to a loved one, be
that loved one a horse, dog, cat or even a person!
Front Cover: Dedicate a cover to a special friend
Display
Ad Rates
Ad prices are for Camera Ready art.
| AD |
WIDTH
x HEIGHT |
PRICE (B & W) |
COLOR |
| 1/8
page |
3
11/16" x 2 3/8" |
$110 |
$150 |
| 1/6 horizontal |
3 11/16" x
3 1/4" |
$140 |
$190 |
| 1/4 page |
3 11/16" x
4 7/8" |
$185 |
$260 |
| 1/3 pie |
3 11/16" x
6 1/2" |
$255 |
$355 |
| 1/3 horizontal |
7 1/2" x
3 1/4" |
$255 |
$355 |
| 1/2 horizontal |
7 1/2" x
4 7/8" |
$330 |
$480 |
| 1/2 vertical |
3 11/16" x
10" |
$330 |
$480 |
| 2/3 horizontal |
7 1/2" x
6 1/2" |
$445 |
$645 |
| Full Page w/Bleed |
Document Size: 8 1/2'' x 11'', Live Area Size: 7 1/2'' x 10'', add 0.25'' bleed on all sides |
$620 |
$300 |
| Full Page |
7 1/2" x 10" |
$620 |
$920 |
Premium Ad Sizes*
| AD |
WIDTH
x HEIGHT |
PRICE (B & W) |
COLOR |
| Page
3 ad * |
4
15/16" x 10" |
$485 |
$685 |
| Full
page Inside Front Cover * |
7
1/2" x 10" |
$690 |
$990 |
| Full
page Inside Back Cover * |
7
1/2" x 10" |
$655 |
$955 |
| Full
page Back Cover * |
7
1/2" x 10" |
$690 |
$990 |
| Front
Cover - Photo & Caption†* |
|
|
$460 |
| 2
Page Spread (2) |
7
1/2" x 10" |
$1100 |
$1400 |
| Center
Spread * |
15
5/8" x 10" |
$1130 |
$1430 |
"Buy in Bulk" Discounts:
Prepaid discounts for prepaid, consecutive month
display ads saves you money and hassle! Your business
will maintain its presence in The Equiery - and maintain
its market share - even if you are out of town or
are otherwise unavailable.
3 Consecutive Months Prepaid: 10% off the space rate
6 Consecutive Months Prepaid: 15%off the space
rate
12 Consecutive Months Prepaid: 20%off the space
rate (essentially, you get the equivalent of almost
two
months of free advertising!)
Annual contract advertisers receive one free monthly
classified, in print and on line.
Contact us to learn more! ads@equiery.com or 1-800-244-9580
x 101
.
Premium Placement: 15% of space
rate; premium placements on a first come first served
basis, reservation required.
Payment
Payment may be made with cash, check, money order,
MasterCard, Visa, American Express or Discover.
†
Front Cover: Perfect for a Dedication
to that Special Horse! Call for more info.
* To reserve a premium ad space, please contact an Equiery ad rep at
Tracy
McKenna 800-244-9580 x101, 410-489-7826 x101, 410-489-7828
(fax), tracy@equiery.com
Jennifer
Sponseller Webster 800-244-9580 x106, 410-489-7826
x106, 410-489-7828 (fax), jennifer.webster@equiery.com 240-215-5486
(cell)
Service
Directory Ad Rates
An exclusive section designed for individuals
offering specialized services, such as
veterinarians, farriers, dentists, excavators,
tailors,
braiding, insurance, etc. Sorry, no retail
or stables permitted in this section. All service directory ads are 2.375 x 1.5 inches (width x height).
3 months $145 b/w, $205 color
6 months $275 b/w, $325 color
12 months $525 b/w, $565 color
include business card or logo & maximum 20 words
Trainers/Instructors/Judges
Directory Ad Rates
3 months $175
6 months $275
12 months $450
Up to 40 word description, plus photo, phone number,
email address & website.
Greener Pastures Special Memorial Packages
1/6 Vert: one photo, message up to 100
words $100 b/w, $125 color (2 3/8'' x 4 7/8')
1/3 Square: one photo, up to 100 words
$200 b/w, $250 color (4 15/16'' x 4 7/8'')
2/3 Vert: up to two photos, up to 200 words
$335 b/w, $435 color (4 15/16'' x 10'')
Full Page: up to three photos, up to 250
words $425 b/w, $575 color (7 1/2'' x 10'')
Memorials are designed at the discretion
of our Graphics Department.
Special Note: $20 of the
special package pricing will be donated,
in the name of your animal, to the Maryland
Horse Council's Equine Welfare Committee,
to help fund educational efforts on horse care and management to help combat
neglect and abuse. (all prices include layout/ad design)
Front
Cover:
Have you always wanted to know how your horse can be an Equiery Cover
Horse? Or maybe how you could promote your trainer better to grow your
business? Or perhaps you just want to recognize a client who purchased
a fabulous horse from you, or your grand child who has a wonderful year
competing. Or perhaps you would like to memorialize a favorite mount.
Well, it is easy.
First, you need to find a selection of good quality
photos.
Next, you need to contact The Equiery’s ad manager, Tracy
McKenna, at tracy@equiery.com or
1-800-244-9580*101 to see what covers are available (some covers get
booked as long as a year in advance).
Covers are $460, paid in advance (we accept all
major credit cards). The Equiery reserves the
right to accept or refuse photos based on quality
and presentation, and The
Equiery reserves the
right to edit the photo caption for appropriateness.
If you purchase a cover, you will receive 10%
off an interior ad, and we will direct readers
to the page on which the ad appears in the
photo caption.
Ad Artwork
Display Ad prices are for camera ready copy.
Electronic Art is acceptable; for information on requirements for electronic art, click here: Display Ads Digital Art
Ad Design: 10% cost of the ad, $10 per photo.
For ads that need to be design, send text to be included in ad & any logo/graphics.
Ads will be laid out at the discretion of our Graphics Dept., unless otherwise requested. You may include your own mock-up; The Equiery assumes no liability for errors due to handwritten copy).
Special requests, such as photo touch-ups or special effects, are $75 per hour and you must allow a minimum of three weeks prior to deadline.
Not Sure if Your Art is Camera Ready?
The Equiery prefers PDFs (with embedded fonts). All artwork inside Camera Ready ads should be Prepared at 300 dpi grayscale (for black and white) or CMYK for color (No RGB). All text/copy should be entered through a vector based program (e.g. Illustrator, QuarkXpress, Indesign). Raster Programs should NOT be used for text/copy (e.g. PhotoShop). The Equiery cannot accept electronic art as camera ready other than PDFs.
Camera Ready ads must be submitted at the correct print size (listed above).
Crop Marks and Registration Marks are not necessary.
• We Are Not Able to Accept…
1. A photocopy of text, picture or photograph
2. Copy that has not been properly typeset (i.e. no typewritten, dot matrix,
or ink jet output).
3. Marked, smudged, discolored, wrinkled, written-on
or Scotch®-taped copy
or art.
4. An ad or picture cut from any publication.
5. Any material that is the wrong size or that will not fit within the exact
space ordered.
6. PDFs that need to be resized
or adjusted.
Don't have camera ready?
If you do not have camera
ready art, The Equiery can design your ad for you. Ads are designed
at the discretion of our Art Department. We will
follow any directions or “roughs” provided
by you, and will make every effort to make sure your
ad is correct, effective, and aesthetically pleasing. The Equiery assumes
no liability for errors in ads from handwritten copy).
Layout charges are 10% of the space rate (e.g. $18.50
for a Quarter Page ad). There is also a $10 per photo
scan charge.
