2017 Maryland Horse World Expo
The Equiery
Business Q&As & Round Table Discussions

Friday, January 20, 2017
Seminar Hall B
North Hall, Cow Palace

Free Door Prizes in Each Session!

Your Business & Your Bottom Line: Q&A with the Experts
Consider this your opportunity for professional consulting without the appointment, without the cost.
Our panelist of successful business owners have been there, done that – and you can benefit from their experience.

1 p.m.
CASH FLOW – YOUR BUSINESS DEPENDS ON IT
Debt collection, lien laws
Moderated by The Equiery’s Crystal Brumme Pickett (publisher)

Do clients or former clients make you crazy because they are slow pay or they always “forget”? This seminar will offer simple and “doable” tips which can reduce your receivables and your headaches and increase your cash flow. What if they just refuse to pay? What recourse do you have? How do “lien laws” work?

  • BEFORE you take the client (contracts, rates, rules)
  • WHILE you have the client (regular billing; invoicing, statements)
  • MANAGING RECEIVABLES (statements, collecting)
  • AFTER the relationship sours (collecting bad debt; lien laws)

PANELISTS:

Jane Seigler
Attorney, founder and former owner of Reddemeade & Equishare
President of the Maryland Horse Council

Sean Klein
Attorney with Livestock Background

Dale Clabaugh
Owner of State Farm Agency
Former co-owner of Woodvale Farm and Menfelt Equestrian Center

Elizabeth Winters
Owner/manager Paradise Stables

Christen Lindung
Comptroller Paradise Stables


2 p.m.
EMPLOYEES vs CONTRACTORS vs WORKING STUDENTS & INTERNS
Moderated by The Equiery’s Crystal Brumme Pickett (publisher)

When and why do you need to carry worker’s comp?
Barn help and high turnover: it’s just the nature of the business. Or is it?
Benefits (health insurance, free boarding or other perqs, pros and cons)
What are the recent trends in small business health insurance? What do they mean for employees?
When is a working student not a working student?
When a contractor is not really a contractor but an employee – what you need to know to avoid paying potentially hundreds of thousands of dollars in fines or penalties.

PANELISTS:

Jane Seigler
Attorney, founder and former owner of Reddemeade & Equishare
President of the Maryland Horse Council

Dale Clabaugh
Owner of State Farm Agency
Former co-owner of Woodvale Farm and Menfelt Equestrian Center

Elizabeth Winters
Owner/manager Paradise Stables

Christen Lindung
Comptroller Paradise Stables

Andy Bennett
Founder and managing partner of the Piedmont Insurance Group

Kate Masterton
Former Assistant Attorney General
Founder of The Law Offices of Kathleen J. Masterton, P.C.

 


Real Conversation about Virtual Conversation!
A Round Table Discussion on Social Media & Your Business

Whether you are new to social media, or have already successfully built your business around it, join these Maryland horse industry professionals for two fascinating, in depth conversations about effective (and ineffective) use of social media in today’s digital dominated world!
Moderated by The Equiery’s Crystal Brumme Pickett (publisher) and Jennifer Sponseller Webster (associate publisher and social media manager)


Round Table Participants (all are encouraged to attend and ask questions!)

  • Steuart Pittman, owner Dodon Farm; founder Retired Racehorse Project
  • Heather Theunissen, social media manager for the Washington International Horse Show
  • Jane Seigler, attorney, founder and former owner of Reddemeade & Equishare; president of the Maryland Horse Council
  • Dale Clabaugh, owner of State Farm Agency, former co-owner of Woodvale Farm and Menfelt Equestrian Center
  • Elizabeth Winters, owner Paradise Stables
  • Amy Gaynor, social media manager for Kate Chadderton Eventing
  • Karen Fulton, Full Moon Farm
  • Tracy Diamond, Tracy Diamond Team / Re/Max Advantage Realty
  • Andy Bennett, founder and managing partner of the Piedmont Insurance Group
  • Ellie Trueman, Kool Kurtains & Trueman Communications
  • Carolyn MackIntosh, Loch Moy & Maryland Horse Trials
  • Helen Casteel [tent], social media managers for Waredaca
  • Deloise Noble, Noble Stables & Arabber Preservation Society


3 p.m.
MANAGING SOCIAL MEDIA: Your Barn, Your Employees, Your Clients, Your Reputation

Love it? Hate it?
It is a great way to build and foster a sense of community among your clients. But it can also backfire.

Panelists will discuss their real-life challenges in determining first whether or not social media fits their business plan and second how to incorporate social media in a meaningful way, and third, had to handle unintended consequences! Questions encourage.

 

4 p.m.
LEVERAGING SOCIAL MEDA: Marketing & Growing Your Horse Business

Everyone says social media is the way to build a business these days Yet you can’t help but ask, “is that true? And if so, how does it actually help me make more money?”

 

Find out what our round table panelists have to say!

 


5 p.m.
BUSINESS WEBSITE: Where and how to start
with Cass Ingles, Entice Design

You know you need one. Every legitimate business these days has to have some sort of web presence. But where to start? And how much is it going to cost? Those of us who are small business owners, we are used to boot-strapping. We don’t have a pool of cash to invest in this. And you have heard horror stories from other business owners, in which they have invested thousands of dollars, and it still isn’t operable. Should you ask that computer-handy nephew of yours to build a website? Before you do that, you need to attend this seminar.

 


6 p.m.
Equine Medical Cases That Have Stumped the Experts
with Michael D. Erskine, DVM, Diplomate ABVP, Director of Virginia Tech’s Marion duPont Scott Equine Medical Center

Several challenging and intriguing veterinary cases will be explored, to be followed by an open Question & Answer Session.

 

Check out all the other great things Maryland Horse World Expo has to offer!